The Great British Cake Survey by AGA
When it comes to cake we Brits are a traditional bunch, preferring to bake a Victoria Sponge over any other.
Women still do most of the baking, we like to enjoy a slice of cake in the afternoon with a cup of tea and we prefer to share it with our partner and children.
And – perhaps not surprisingly – Great British Bake Off star Mary Berry topped the poll as the person who most inspires us to bake.
The Great British Cake survey polled 2,000 UK adults. It was carried out by One Poll on behalf of AGA, makers of the iconic range cooker.
It found that on average we eat five cakes per month, with women enjoying slightly more than men.
Those in the North East eat the most (an average of 5.52 cakes per month) while those in Wales eat the fewest (4.49 per month).
The older we get, the more we enjoy tucking into cakes. Those over 55 eat an average of six cakes per month compared to 18-24-year-olds, who enjoy around four per month.
When it comes to our all-time best cake, chocolate cake tops the poll. Next came carrot cake and then the Victoria sponge. While chocolate was number one for both genders, women rated carrot cake second and Victoria sponge third, while men voted the other way round, putting the victoria sponge ahead of the carrot cake.
While chocolate cake is our favourite of all time, it isn’t our favourite to bake. That honour goes to the Victoria sponge, with chocolate cake second and lemon drizzle third.
On average we bake five cakes per year, with women making almost double the number men do.
When it comes to our preferred drink to enjoy with cake, tea was the number one choice with more than half of respondents (51%), proving we’re a nation of traditionalists. Coffee came in second with 24%. Champagne or Prosecco came top of the poll for when it came to cold drinks to enjoy with cake.
We’re also conservative when it comes to when we like to eat cake. More than half of us (52%) prefer to tuck into a slice of cake in the afternoon, proving that afternoon tea is alive and well.
The survey revealed that Bake Off sensation Mary Berry is our biggest baking inspiration, followed by Nigella Lawson, and Jamie Oliver.
When it comes to healthier bakes just under 60% of us use a sugar substitute. Honey topped the poll as our number one choice (28%), followed by maple syrup (14.7%).
Kathryn Lowe of AGA says: “We were fascinated to see the results. We knew baking was a popular pastime, not least because our customers often tell us how much they love it. We thought we’d find out what’s new in baking and were heartened to see how the traditional afternoon tea still seems to be going strong.”
AGA is one of the only cookers to have a dedicated baking oven. Staff at AGA shops around the country are always happy to offer baking advice, and regular cookery and baking demonstrations are held in store.
Consumer futurist William Higham of Next Big Thing adds: “In an age of technology it’s important to balance ourselves with a bit of tradition. Yes, we might arrange to meet up via an app on our iPhones, but when we do it’s likely to be for a cup of tea and a slice of cake.”
The most popular cakes to bake are…
Lemon Drizzle Cake
Chocolate Fudge Cake
Coffee & Walnut Cake
Pineapple Upside Down Cake
The best ever cakes per region are…
South East – Lemon Drizzle Cake
South West – Chocolate Cake
London – Carrot Cake
East Anglia – Lemon Drizzle
East Midlands – Victoria Sponge and Coffee & Walnut cake
North East – Chocolate Cake
North West – Chocolate Cake & Carrot Cake
West Midlands – Chocolate Cake
Yorkshire & Humberside – Chocolate Cake
Scotland – Carrot Cake
Wales – Chocolate Cake
Contacting the AGA press office
For further information, or to request images or further quotes please call Laura James at Mabel Gray PR.
Tel: 01263 711588
Click here to download this press-release.